Learning about how to start a business is just as difficult as running one with any kind of sustainability or scalability. Trust me, i learned the hard way through rigorous education and extensive experience. As a serial entrepreneur it has been my passion to build my own smart and strong businesses, but also it having been my career to do for my clients in many different ways over the years, as a digital strategist, a marketer, a sales executive, a designer, and a creative director, where ive helped design and engineer countless brands from startup businesses to fortune 500 companies. The social purpose of this website is to serve as an outlet to research, theorize, and publish my content for entrepreneurs at any level… I research like a mad man, read voraciously, take massive amounts of notes, and test those ideas in real time… it would also be valuable to share those findings, theories, or modes of thinking to either help others and engage in valued discussion or stream of consciousness in response to the content generated on this platform. Conscientious discussions will benefit all the readers, including me, and it will assist us all in our entrepreneurial ventures.